Fashion start-up Bigthinx invited to Milan by SBC for brand incubator project
Fashion tech start-up Bigthinx recently travelled to Milan to take part in accelerator programme Startup Bootcamp and will work with partners including Prada, Sopra Steria, Accenture, and PwC from January.
Bigthinx was the only Indian business to be selected for SBC’s first fashion tech focused business accelerator programme in Milan, Italy, Inc 42 reported. The start-up showcased its “Lyfsize software” designed to try on clothing digitally to 150 mentors as part of the programme which it took part in as one of 20 international businesses.
“Over the next year, our plan is to work with the world-leading luxury brands which we now have access to such as Prada, Sopra Steria and others, as well as to deploy our products into e-commerce web shops in Europe with the learnings we derive,” Bigthinx co-founder Chandralika Hazarika told Inc 42.
“They reached out to us only two weeks before the main event and urged us to make a trip to Milan for the four-day selection event as they believed we had the right technology to meet the needs of their partners in the fashion industry,” added co-founder Shivang Desai.
In 2019, Bigthinx released a test version of its app “Lyflike 3D” which uses imaging software to create a personalised 3D avatar of users from their smartphone photos and use it to try on clothing virtually. The artificial intelligence can create a version of the clothing from a 2D product photograph or allow users to design their own clothing and try it on virtually and then find real product matches available to purchase online. The app was first released for a business-to-customer audience but has now been reshaped as a business-to-business product which e-commerce businesses can purchase to integrate into their own site.
Shivang Desai and Chandralika Hazarika launched Bigthinx in 2015 in Bengaluru as an Edtech business before turning their attention to fashion retail. The business created its first prototype product for the fashion market in 2017.
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