Fashion portal Rent It Bae launches first AI retail store

Fashion rental platform Rent It Bae has launched the country’s first tech-enabled store in New Delhi, which will offer individualised services and interactive technology to its customers.

Fashion portal Rent It Bae launches first AI retail store - Rent It Bae

The Rent It Bae store is located at the Rajouri Garden Market in New Delhi and will allow customers to pick garments with minimal human interference.

The customer just has to place the garments in front of the smart screen, which will give out the details for fabric, designer, size chart, rental costs, MRP and security.

"With the latest tech-enabled store, we have truly made it a smart experience for our consumers to do the exact same thing. This also gives our consumers the idea to try-out stuff without any manual, read sales staff, intervention, thus making it into an intensely personal experience," said CEO & co-founder of Rent it Bae, Aanchal Saini.

New Delhi-based fashion rental service Rent It Bae was launched in 2016 offering services in New Delhi, Mumbai, Pune, Hyderabad, Bengaluru, Ahmedabad, Lucknow, Jaipur, Chandigarh, Ludhiana, and Indore.
 
Rent It Bae allows customers to rent designer clothing for four days or more for between ten and 15 percent of the garment’s retail price. Some of the brands that the business offers for rental include high-end labels such as Anita Dongre, Tarun Tahiliani, and Ritu Kumar.

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