Fashion platform Fynd launches new feature ‘Fynd Now’

Jan 8, 2020
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Reliance-backed fashion e-commerce platform, Fynd, has launched an artificial intelligence (AI) search tool called ‘Fynd Now,’ which allows its users to pick up any look on the internet and shop for it, via the Fynd platform.

Fashion platform Fynd launches new feature ‘Fynd Now’ - Fynd.com

The Fynd Now app can be downloaded from the Google Chrome extension, after which the users can search for any look they wish online, and discover products to buy on the platform.
“At Fynd, our purpose is to create an enduring shopping experience for anyone, anywhere. Fynd Now is an AI-powered visual search technology that helps consumers seamlessly complete their purchase journey — from product discovery to a product purchase” in a statement said Fynd co-founder, Farooq Adam.

“In the coming months, we plan to integrate Fynd Now with a streaming service provider in India,” Adam added.
Founded by Adam, Harsh Shah, and Sreeraman MG in 2012, Fynd works on an online-to-offline (O2O) business model and optimises delivery time by sourcing products from the nearest offline store.
The online e-commerce platform allows customers to buy fashion products from various categories – including clothing, footwear, jewellery, and accessories, from prominent brands in the country.

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