Fashion Jalsa to return to Mumbai in February for signature shopping fair
Multi-brand, business-to-customer fashion fair Fashion Jalsa will return to Mumbai to bring together labels from across the country at Mumbai’s World Trade Centre from February 11 to 14.
The shopping event will feature an array of bridal couture, women’s traditional, fusion, and western wear, jewellery, accessories, lifestyle goods, and home décor, events business Fashion Jalsa announced on Facebook. The majority of participating brands will be positioned in the bridge-to-luxury and luxury segments of the market and the target audience is millennial shoppers looking to discover new brands.
For its ‘Introductions’ event, Fashion Jalsa will focus on linking shoppers with brands they have not yet discovered and helping brands to expand their customer base to reach new demographics. The fair will also include an array of clothing and accessories for the upcoming wedding season.
The fashion fair will take place with health and safety measures to prevent the spread of Covid-19 as per local regulations. With the fast-changing situation and spreading Omicron variant, many shopping events are still going ahead but face an uncertain few weeks.
Fashion Jalsa held its most recent shopping fair in August, 2021, also at the World Trade Centre in Mumbai after having to cancel its July 2020 edition due to Covid-19. Fashion Jalsa held its first eponymous event in 2015 in Mumbai and has also previously held editions in Bengaluru.
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