×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Translated by
Nicola Mira
Published
Mar 27, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion group Aeffe takes direct control of e-tail operations again

Translated by
Nicola Mira
Published
Mar 27, 2018

Aeffe has changed its e-tail strategy. Following the example of many other brands, the Italian fashion group has again decided to manage internally the e-stores of its leading labels, in other words Moschino; Alberta Ferretti and the young line, Philosophy, designed by Lorenzo Serafini. The three sites were formerly operated by Italian fashion e-tailer Yoox. Last year, Brunello Cucinelli did likewise, terminating the partnership with Yoox and adopting a similar strategy.


The Moschino e-shop will be fully revamped in September - moschino.com


Nowadays, the online and brick-and-mortar channels need to combine more and more seamlessly, and this new strategic direction is a must, as underlined by the Aeffe group's General Manager Marcello Tassinari in a press release: "By launching this digital project designed to exploit technological innovation to the full, Aeffe wants to optimise the integration of its physical and online sales channels, to make the dialogue between end consumers and our labels smoother and smoother, also thanks to an effective personalised service."

The new sites, more experiential and providing greater interaction between the labels and their customers, will be launched in September 2018. From a technological point of view, Aeffe will rely on Italian digital services provider Triboo, active in e-commerce and online advertising. Triboo will take care of the site design, the customer experience, the content of the revamped websites and of all aspects of digital marketing operations.

Aeffe will instead look after logistics, for which it is setting up a dedicated team. "It is a strategic choice, aimed at tapping the synergies deriving from the integration between [our] physical and online stores, offering services such as click-and-collect and returns while optimising the performance of our warehouse," said the group in a press release.

The e-store of footwear label Pollini, also owned by Aeffe, is already managed independently by the group, in partnership with Still4, and isn't involved in this internalisation project.

Through this new strategy, Aeffe is also looking to strengthen its international presence, targeting especially Asia and the USA, "where Aeffe already generates a sizeable slice of its current online sales," said the group. In China, Aeffe will work with Triboo's subsidiary, Triboo Shanghai Ltd, to support the presence of the group's labels on Chinese websites and social media.

Copyright © 2021 FashionNetwork.com All rights reserved.