Fashion Forward Fellowship winner Priyal Turakhia launches sustainable collection for brand Nirantar
Fashion Forward Fellowship winner Priyal Turakhia launched a capsule collection named ‘Could Be’ for her brand Nirantar on The ReFashion Hub on July 11, and it will go on sale later this year.
Turakhia’s first collection, created with the aid of the Rs 1 lakh ($1,342.90) grant received as part of the Fashion Forward Fellowship prize, is made using plastic waste. Turakhia worked with a group of artisans in West Bengal’s Siliguri to incorporate elements of single-use plastic into hand-woven organic cotton from Kutch. The collection features wearable separates and dresses with delicate prints achieved by a zero-dye method to address the issue of water pollution.
“Nirantar is built on the narrative of using novel waste-management methods and cultural craftsmanship with an ambition of making fashion purposeful,” said Turakhia in a press release. “The brand caters to the conscious consumer and hopes to dress people feeling not just beautiful, but proud of the choices they have made.”
The Fashion Forward Fellowship describes itself as India’s first fashion fellowship which focuses on water stewardship. The fellowship’s panel of judges who chose Turakhia as the winner included Nonita Kalra, Nimish Shah, Tina Tahiliani, Akshay Tyagi, and Parmesh Shahani. Turakhia was awarded the fellowship from a group of eight hopefuls who all received mentoring on their sustainable fashion concepts.
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