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Fashion brand Raisin partners with Reliance Retail’s Project Eve

Published
today Nov 18, 2019
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Ethnic womenswear brand Raisin has partnered with Reliance Retail’s Project Eve to strengthen its retail presence in the country.
 

Fashion brand Raisin partners with Reliance Retail’s Project Eve - Raisin


With the association, Raisin will be opening shop-in-shops at Project Eve stores in metro cities like Mumbai, Chennai, Hyderabad, and Bengaluru.
 
Raisin had earlier partnered with the multi-brand retail outlet Central to sell its products across 15 Indian cities.

With Reliance’s Project Eve, Raisin is hoping to boost sales during the upcoming festive season and also aims to create brand awareness across all cities.
 
Commenting on the association with Project Eve, Vikash Pacheriwal co-founder of Raisin in a statement said: “I am really glad that in fourteen months, Raisin has signed a deal with Reliance Retail’s Project Eve, after Central stores.”
 
“Our aim is to provide unique designs and comfortable quality to the new age woman of India. We are looking forward to a long-lasting, mutually benefiting association with Project Eve,” he added.
 
Raisin was launched in August 2018 and currently sells in more than 160 stores across India. The brand also sells its products on e-commerce platforms like Amazon, Myntra and sells out of its own website.

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