Fashion brand Mehar expands portfolio with launch of footwear
Indian fashion brand Mehar has expanded its product portfolio with the launch of a premium line of formal, casual footwear for men and women.
With this launch, Mehar has entered the country’s booming footwear market and expects its affordable pricing to help it compete with the other brands in this segment.
Commenting on the launch, Harpreet Randhawa, founder managing director of Mehar in a statement said, “It signifies an exciting moment for our brand. In fact, venturing into the footwear market was the next natural step for the company. We understand that there is a growing demand in the market for fashionable, and comfortable footwear for men and women.”
“Our men’s shoes are designed keeping in mind the consumers’ needs in mind. We intend to elevate our customers’ experience by offering the finest assortment of men’s shoes that are not just comfortable but stylish and versatile as well. As a brand, our mission lies primarily in offering the premium quality products at affordable prices,” he added.
Rhysley Pvt Ltd is the holding company and legal entity of Mehar. The brand is based in Calgary, Canada with a manufacturing and sourcing unit in India.
The brand sells its products through its e-commerce store and online marketplaces such as Amazon India, Amazon US, Flipkart, and Limeroad among others.
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