Fashion brand Madame to add 30 new stores by 2024

By

Maverick Martins

Published
Oct 18, 2022

Women’s wear brand Madame owned by the Amar Clothing Pvt Ltd is planning to strengthen its retail presence with the addition of 30 new stores across India by 2024.

The company will invest around Rs 15 crore ($1.8 million) to Rs 18 crore on its retail expansion and focus on tier 2, 3 towns to fuel its growth. Madame has opened more than 20 stores in tier-II towns in the last 12 months.

“With the focus on West, South and Northeast regions of India for expansion, we are planning to open 30 stores in the next 2 years. The investment would vary between Rs 50- Rs 60 lakh per store,” Akhil Duggar Jain, executive director of Madame told Financial Express.

“Today our biggest growth markets are tier 2 and tier 3 cities as the aspirations of the customers in these cities are no different from those in the larger cities. These regions contribute to 30-35 percent of the overall sales for us,” Jain added.

Entrepreneur CL Duggar Jain launched Madame in 1993 as a western wear brand. The brand manufactures its clothing in Ludhiana and currently has over 150 exclusive brand outlets across the country, as well as a presence in over 700 multi-brand stores and e-commerce platforms.