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Published
Oct 14, 2016
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Fashion brand FabAlley raises $2 million funding

Published
Oct 14, 2016

High street fashion brand FabAlley has raised Rs 13 crore ($2 million) in a Series-A round led by Mumbai-based India Quotient. The round also saw participation from existing investors including IAN, social entrepreneur Ranjan Sharma and a clutch of angel investors.


FabAlley plans to expand offline presence with new funding - FabAlley


The online-to-offline brand, which claims to have reached profitability by September end, will be using the funds to expand its offline presence, enlarge its product category and spend on marketing and brand building.

FabAlley, which currently retails via Central — Future Group’s fashion chain — has about 25 live stores with Central and 45 more in the pipeline.

"We will be wrapping up (expansion of our Central stores) by Jan 2017," Tanvi Malik, cofounder of FabAlley told the Economic Times.

The private label will be opening up more stores through tie-ups with Shoppers Stop, Pantaloons and Lifestyle and will also launch its own exclusive brand outlets over the next 18 months.

"Eventually, to reach scale you have to be present everywhere; on your own website, marketplaces and offline stores. We believe that it will be much more capital-efficient than some of the pure offline stores or brands," said Madhukar Sinha, partner at India Quotient.

"We will be expanding to categories such as lingerie and fitness wear. We will also expand our accessories portfolio to include bags, shoes, fashion jewellery as well as grow our 2 sub-brands — Curve & Indya," said Malik.

Malik added that the company is working with an Indian designer for a specialised capsule collection which will be launched in a month while the celebrity collection will go live in six months.
 

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