Fashion brand Bostreet launches on Myntra

By

Maverick Martins

Published
May 20, 2022

Bostreet, a women’s fashion brand has launched its first collection exclusively on fashion -ecommerce platform Myntra with over 1000 styles.

The brand is targeting Gen-Z and early millennial shoppers to make inroads in the lucrative women’s fashion segment and expects its affordable prices to drive sales on Myntra.

Bostreet's collection includes dresses, tops, co-ords, trousers, t-shirts, denims, skirts, and shorts.
Commenting on the launch, Kunal Abhishek, co-founder of Bostreet in a statement said, “I’m elated to announce the launch of our high on fashion brand on one of India’s popular fashion destinations, Myntra. Myntra has a huge consumer base, especially when it comes to young shoppers, making it an ideal launch platform for a fashion brand like ours. At Bostreet we are creating a brand that strikes a perfect balance between inexpensive and stylish for our young buyers.”

Bostreet primarily launched as Stargate Club in early 2020. The brand has revamped to cater to its new generation of consumers and launched its app and website recently.