Fashion brand Bostreet launches on Myntra
The brand is targeting Gen-Z and early millennial shoppers to make inroads in the lucrative women’s fashion segment and expects its affordable prices to drive sales on Myntra.
Bostreet's collection includes dresses, tops, co-ords, trousers, t-shirts, denims, skirts, and shorts.
Commenting on the launch, Kunal Abhishek, co-founder of Bostreet in a statement said, “I’m elated to announce the launch of our high on fashion brand on one of India’s popular fashion destinations, Myntra. Myntra has a huge consumer base, especially when it comes to young shoppers, making it an ideal launch platform for a fashion brand like ours. At Bostreet we are creating a brand that strikes a perfect balance between inexpensive and stylish for our young buyers.”
Bostreet primarily launched as Stargate Club in early 2020. The brand has revamped to cater to its new generation of consumers and launched its app and website recently.
Copyright © 2022 FashionNetwork.com All rights reserved.