Fashion brand BoStreet launches on Flipkart
BoStreet has launched on Flipkart’s multi-brand e-commerce platform with over 1,000 styles. The fashion brand aims to tap into the e-commerce giant’s Gen Z customer base.
BoStreet launched on Flipkart with its latest collection of dresses, tops, denims, shorts, co-ords, and skirts, the brand announced in a press release on October 3. The brand made its debut with Flipkart’s fashion arm Myntra in April when it also launched its own dedicated shopping app.
“Consumers have loved BoStreet’s collection available on Myntra; we have seen a considerable growth in a mere span of three months since the brand's inception,” said BoStreet’s co-founder Kunal Abhishek in a press release. “I am positive that our styles that have a perfect amalgamation of style, trend, freshness and accessibilty will leave an impression on Flipkart’s customers. The brand is in its nascent stage and as a team we are happy to see it climb the ladder we have envisioned.”
BoStreet’s western wear is designed to be youth-oriented and affordable. The brand introduces new designs on an almost weekly basis and is gearing up to launch its autumn collection across its own e-commerce store, Flipkart, and Myntra.
“Our constant endeavor is to bring the best of fashion to our customers through our sellers,” said Flipkart’s senior director Abhishek Maloo. “We are excited to provide access to BoStreet and its range of trendy fashion to millions of Indian consumers.”
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