Fashion brand Off Duty raises Rs 4 crore from Velocity

By

Maverick Martins

Published
Mar 7, 2023

Premium apparel and fashion brand Off Duty has raised Rs 4 crore ($489,114 ) in multiple tranches from the country’s largest revenue-based financier Velocity. The brand will utilise the funds to scale up its inventory to cater to the increasing demand.

Off Duty has a strong presence across ecommerce platforms and claims it will close the current financial year with a revenue of Rs 15 crore.

Commenting on the investment, Abhiroop Medhekar, CEO of Velocity in a statement said, “We are excited to be partnering with Off Duty. We are confident in the founders and their approach to catering hi-street global fashion at affordable rates. We expect that this funding will pave the way for Off Duty to reach new heights and inspire emerging D2C apparel brands with their growth.”

Shahbaaz Khan, co-founder of Off Duty added, “We began our fashion journey in the year 2013 as we saw an opportunity in the digital space and took it. We noticed a gap between the fashion trends in India and the international markets and sought to bridge that gap by providing fashion-forward products that people in India could buy.”

Off Duty is an Indian e-commerce brand that was founded in 2019 by Madina S Khan and Shahbaaz Khan. Off Duty’s core products include everyday wear, comfortable denim, pants & trousers, along with the newly launched men’s denim.