×
110
Fashion Jobs
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Lead Product Management – ed&a, Icc, India
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
BROADCAST THE COMPANY
Business Developement
Internship · MUMBAI
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa on Trend p&m, Jamshedpur - 40 Hours - Full Time, Permanent
Permanent · Jamshedpur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Thrissur Nykaaontrend
Permanent · Thrissur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Mangalore - Nykaa on Trend Forum Fiza Mall
Permanent · Mangalore
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa Ontrend Pmc, Bareilly - 40 Hours - Full Time, Permanent
Permanent · Bareilly
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Chennai - Nykaa on Trend Vijaya Mall
Permanent · Chennai
Published
Jun 3, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Farfetch ramps up bet on content with Gucci collaboration

Published
Jun 3, 2019

Farfetch launched its ‘Farfetch Communities’ initiative earlier this year with content curated by influencers and tastemakers, and now the shopping platform’s latest move involves content created in collaboration with brands.


Farfetch


‘Farfetch and Gucci Open House’ is described by the luxury marketplace as a “an eight-month storytelling content collaboration” that builds on its plan to present richer content to consumers.

The series takes readers into the homes and cities of Gucci fans in eight locations, with influencers from Paris, Milan, Tokyo, Chicago, Toronto, Los Angeles, Rio de Janeiro and London sharing their fashion and creative inspirations in an intimate way.

“The project sees Farfetch and Gucci go into the homes of its Community to explore how the city and culture around them influences their personal styles looking at each person’s fashion choices in the context of their home and city environments, allowing lovers of Gucci to discover new season pieces from the brand in an entirely new way,” said the luxury shopping e-tailer.

The collaboration is understood to be the first of a series of link-ups with luxury brands to provide original content on the Farfetch website. Gucci seems to be well placed to kickstart the initiative, as the Italian luxury brand has been a direct brand partner to Farfetch since 2017 and the brands have previously teamed up on a series of projects, including the launch of the Farfetch 90-minute delivery service.

“We are thrilled to continue our successful long-standing partnership with Gucci with such a unique collaboration. Farfetch customers from all corners of the world love Gucci and wear its products in so many different and individual ways. Being able to take them on a journey into the homes and cities of our shared Community over the next eight months is inspiring and exciting,” said Giorgio Belloli, chief commercial and sustainability officer at Farfetch.

Farfetch is making a late entry into the content game, running behind rivals like Net-A-Porter (which has The Edit and Porter magazines), and Matchesfashion.com (which offers panel talks, masterclasses and events at its London townhouse).

The first influencers to be featured in the ‘Farfetch and Gucci Open House’ are a Paris-based chef and model called Coralie Jouhier and Lukas Ionesco, an actor and musician whose home is in  Longpont. Art director and owner of Gufram, Charley Vezza; and editor and stylist, Francesca Cefis will follow in the next instalment from Milan. North American, Asian and South American cities and personalities will follow over the course of the collaboration.

Coralie Jouhier, chef and model, said: “I loved being part of the Farfetch and Gucci Open House project. I get my fashion inspiration from everywhere and I love to discover people’s worlds and where their inspirations come from so being able to share my world and my vision was really cool.”

Earlier this year when presenting the new ‘Farfetch Communities’ project Farfetch explained that its community of customers is made up of people who are “united by their love of fashion”, including creatives, industry icons, local style heroes, boutique owners, stylists and people who are shaping the cultural landscape. The retailer is focusing on the diversity and influence of its shoppers to differentiate itself from its rivals whilst betting on content to give customers more reasons to visit its site.

Copyright © 2021 FashionNetwork.com All rights reserved.