×
150
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
Published
Aug 25, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Farfetch launches pre-order, 10 labels signed up so far

Published
Aug 25, 2021

Farfetch unveiled its new service on Wednesday — Pre-Order. It will offer early access throughout the season for all Farfetch customers to tap into the newest products, rather than being just a VIP service.


Farfetch



It has signed up 10 brands so far, including Nanushka, Balenciaga, Khaite, Off-White, Palm Angels and Oscar de la Renta. And it said that “many brands are launching Pre-Order for the very first time through Farfetch”.

Upscale online retailers have been introducing a raft of new initiatives in recent periods as they work to produce an authentically luxe experience online and this is a particularly notable development in that trend. 

The company said the proposition aims “to elevate customers’ experience and build customer engagement whilst positioning the platform as the place to access the latest products” – even before they’re available to the wider shopping public. 

It explained that new Pre-Order styles will be available to shop monthly and will ship around four weeks after purchase.

As well as being a new weapon in the e-tailer’s ongoing drive  to provide a compelling reason to shop on the site, Farfetch said the new service aims to minimise fashion waste by only making what has been already sold. 

And with that in mind, the campaign supporting the launch is carbon-neutral. “Not a single sample was shipped for the campaign and influencers will be using digital assets to 'wear' Pre-Order styles”, it said.

Copyright © 2022 FashionNetwork.com All rights reserved.