Farah Khan Ali launches her new Atelier label in India
Jewellery designer Farah Khan Ali has launched her new label ‘Farah Khan Atelier’ with four new collections Aayat, Ameera, Be Charmed, and Amaira in India.
The designer launched her new premium jewellery brand in the country with a campaign featuring celebrities Sussanne Khan and Amyra Dastur.
Commenting on the launch, Farah Khan Ali in a statement said, “I have always believed that jewels should be worn more often because they remind you of happy moments in your life. A piece of jewellery is more than just jewellery, it is memories attached to the ones we love. Wanting to reach out to more people who believe in celebrating life as much as I do, I decided to launch Farah Khan Atelier, a brand of fine jewellery that celebrates the finest gems of the human spirit – love, faith and resilience.”
“Both Sussanne and Amyra are the perfect muses for Farah Khan Atelier as they embody the values of substance blended with compassion and style with individuality and empowering combination that serves to inspire others as well”, added Farah Khan Ali.
Farah Khan Ali had collaborated with leading jeweller Damas Group for the launch of the label in Dubai and Abu Dhabi earlier this year.
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