Falguni Shane Peacock launch Srujna collaboration at The Bandra Project
The design duo Falguni Shane Peacock have created a limited-edition t-shirt in collaboration with Srujna. The pair celebrated the partnership with a launch party at The Bandra Project in Mumbai.
On December 15, the brand launched a video called “I am fearless, strong, positive” to showcase the t-shirt they designed with the non-profit organisation Srujna. In the video, which is part of the brand’s latest edition of their own magazine, “Peacock Magazine”, millennials discuss what the three adjectives mean to them whilst wearing the t-shirt styled in their own way. They also discuss how they feel empowered as women which links to Srujna’s work creating employment for underprivileged women. All proceeds from the t-shirts will go to the non-profit.
On December 12, the official launch party for the t-shirt was held at The Bandra Project in Mumbai and celebrity guests including Jatin Kampani, Ekta Raheja, Tanisha Mukherjee, Pooja Hegde, Anusha Dandekar, Farah Khan Ali, Michelle Poonawalla, and Ujjwala Raut attended. The party also saw the launch of the third edition of the brand’s in-house magazine which features interviews with a variety of women asking them what “fearless, strong, positive” means to them.
The t-shirt is available in black jersey with the slogan “Fearless Strong Powerful” written in one line across the front and in white jersey with a larger slogan with each word on a different line. Falguni and Shane Peacock are usually known for their heavily embellished and extravagant designs so this simple, slogan t-shirt is somewhat of a departure for them but the spirit of the slogan certainly represents the spirit of their collections.
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