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FAE Beauty launches on Nykaa, holds Palladium pop-up

Published
today Oct 17, 2019
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New Indian cosmetics brand FAE Beauty has now officially launched on the multi-brand beauty platform Nykaa and recently held a pop-up event in Mumbai’s Palladium mall.

FAE Beauty’s maiden collection, five lipsticks made for Indian skin - Nykaa- Facebook


FAE Beauty is now live on Nykaa, one of India’s largest multi-brand e-commerce beauty retailers, Nykaa posted on its Facebook page on October 16. The brand launched on the site after previously launching on its own e-commerce site several months ago. 

The brand’s multi-use lipsticks retail for Rs 800 ($11.21) and come in five different shades. The collection also has a gift box option for the whole set. As the brand is designed as an ethical beauty venture, the collection is cruelty free and made from all natural ingredients. 

FAE Beauty also recently held a pop-up event at Palladium Mall in Mumbai. On October 5, FAE collaborated with jewellery brand Isharya for an interactive pop-up which allowed customers to try out its products in person as well as see Isharya’s latest jewellery collection. The event also featured Jean-Claude Biguine Paris products and hair, makeup, and styling tips from Arshis Javeri. 

Karishma Kewalramani launched FAE beauty this summer with a collection of five lipsticks. The brand’s name stands for “free and equal” and the brand aims to present a diverse image of contemporary Indian beauty. 

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