Facebook launches VC Brand Incubator programme in India

By

Isabelle Crossley

Published
Jul 4, 2019

Facebook will launch its Venture Capital Brand Incubator programme in India to help the country’s small and medium businesses to scale up operations in sectors such as fashion, the social media platform announced on July 3.

Facebook’s upcoming VC Brand incubator programme is designed to be the first in a series of programmes in India that will be designed to promote small scale businesses. The programme will give small businesses information and guidance as well as linking them with VC firms for growth. 

The upcoming programme aims to educate small brands on how to use Facebook and its related apps to grow a small business. A number of events will also be held across the country in metros such as Mumbai and Bengaluru as part of the programme.

Facebook has already worked with the Indian VC firm Sauce.vc to help small businesses grow. The businesses partnered with 25 start-ups in sectors including apparel, personal care, lifestyle, and food. 

"With the 'VC Brand Incubator' programme, we hope to unlock the potential of SMBs in India, enabling them to enhance theirs as well as the country's socio-economic growth," Facebook’s India director of small and medium businesses Archana Vohra told Mint. "Working with VC funds is crucial as it allows us to scale and support SMBs at an early-stage itself, fast-tracking their growth."