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PROPERTYXPO.COM
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INDOCO REMEDIES LTD
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LEVI'S
Manager, Global Security & Resilience, Asia
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UNISON INTERNATIONAL CONSULTING PVT. LTD
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LIMERICK BY ABIRR N' NANKI
Sales And Customer Relationship Manager
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METROPOLIS HEALTHCARE LIMITED
Territory Sales Manager @ Mumbai
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DR LAL PATHLABS
Area Sales Manager - Bangalore | dr Lal Path Labs
Permanent · Bengaluru
DR LAL PATHLABS
Area Sales Manager - Trivandrum | dr Lal Path Labs
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WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ernakulam
SQUARE YARDS CONSULTING PRIVATE LIMITED
Business Development Executive/Manager/Area Sales Manager
Permanent · Pune
By
Reuters API
Published
Jun 23, 2021
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Facebook expands Shops to WhatsApp, Marketplace in commerce updates

By
Reuters API
Published
Jun 23, 2021

Facebook Inc is expanding its "Shops" feature to its messaging app WhatsApp in several countries and to Facebook Marketplace in the United States, the company said on Tuesday as it announced changes to its commerce tools.


The company said it would in the coming months test an artificial intelligence tool called 'visual search' so users shopping on its photo-sharing site Instagram can click on items and find similar products in Shops - Reuters


Facebook Chief Executive Mark Zuckerberg said it would also introduce personalized ads in its Shops service based on users' shopping behavior.

The social media giant, which launched Shops last year as a way for people to find and buy products on Facebook and Instagram as part of its push into ecommerce, said it has more than 300 million monthly Shops visitors and about 1.2 million monthly active Shops.

Zuckerberg said during Facebook's last earnings release that e-commerce is one of the company's three key areas of focus, along with working on augmented and virtual reality and helping content creators earn money on Facebook's platforms.

The company said it would in the coming months test an artificial intelligence tool called 'visual search' so users shopping on its photo-sharing site Instagram can click on items and find similar products in Shops.

Users will be able to use this search from content on the app or on photos on their own camera rolls, Zuckerberg said.

Facebook is also working on ways using augmented reality that shoppers can try on items, including from ads, Zuckerberg said, speaking in a live audio room on Facebook.

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