Facebook appoints Avinash Pant as marketing director for India

By

Maverick Martins

Published
Jan 24, 2020

Facebook has strengthened its leadership team in India with the appointment of Avinash Pant as the marketing director for the Indian region.
 

Facebook has created this new role for the Indian market to drive the company’s consumer marketing efforts across the family of apps, including Facebook, Instagram, and WhatsApp.
 
Pant joins Facebook from Red Bull where he was the marketing director and helped build the Red Bull brand in India. He will report to Ajit Mohan, vice president and managing director at Facebook India.

Commenting on the appointment, Ajit Mohan in a statement, “We’ve been working towards deepening our mission to build empowered communities, form stronger local partnerships, and create economic opportunities for SMBs and entrepreneurs to grow in India. Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers.
 
“Avinash is one of the best marketers in the country, and I am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India,” Mohan added.
 
Pant has around twenty-two years of experience working with leading consumer brands such as Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull. He is an alumnus of the Indian Institute of Management, Ahmedabad.