Fablestreet names Sonakshi Sinha, Huma Qureshi, Srinidhi Shetty as brand ambassadors

By

Maverick Martins

Published
Nov 23, 2022

Western-wear brand Fablestreet from FS Life has signed actors Sonakshi Sinha, Huma Qureshi and Srinidhi Shetty as its brand ambassadors.

The brand will launch a 360-degree campaign #FitsLikeNothingElse featuring the actors that aims to highlight the need to design clothes keeping Indian body sizes and shapes in mind.

Commenting on the partnership Ayushi Gudwani, founder CEO of FS Life in a statement said, “The Fablestreet journey began with a very clear philosophy of designing clothes that flatter women of all shapes and sizes, making them more confident about their appearance. Just how one size cannot justify the diversity of Indian body sizes, one brand ambassador couldn't do justice to the brand philosophy. Sonakshi, Huma and Srinidhi are women with varied body shapes and sizes however, what's common in them is their comfort in their own skin & body.”

Srinidhi Shetty added, “I think Fablestreet as a brand is committed to quality.  It was very evident in their interactions, shoot and the way they treated the whole collaboration. And that quality is clearly seen in their products.”

Fablestreet mainly retails from its dedicated e-commerce store and aims to reach 10 million women customers by 2025.