Fabindia plans expansion across all channels in coming financial year
Feb 28, 2019
Ethnic clothing and lifestyle retailer Fabindia plans to expand its in-store omni-channel offerings, its fusion wear product line, and its retail presence, especially in Tier 2 cities. The brand will also open a store in the US.
Fabindia will take its Experience Centre large store concept to Tier 2 cities with launches planned for Amritsar, Trivandrum, and Indore in the coming financial year. Although the brand will take its Experience Centre concept to Tier 2 locations for the first time next financial year, it will also continue to open in Tier 1 cities and is currently scouting locations, the brand’s retail president Ajay Kapoor told IndiaRetailing. The coming financial year will also see the brand open a store in the US in the Bay Area region.
In total, Fabindia has 100 new India stores planned for the 2020 financial year which begins at the end of March. They will comprise 30 Experience Centres, 20 company-owned stores, and 50 franchise outlets.
The brand is also increasing omni-channel features across its stores. Fabindia has now launched omni-channel technology in 110 stores. A further 50 more stores will launch the offline to online features in the coming six months.
Although the brand is a brick-and-mortar first business, it is keep to offer customers access to online technology and is strengthening its own e-commerce store. The brand also retails from multi-brand e-commerce platforms such as Myntra and Amazon but does not take part in deep discounting. Online sales currently only contribute four percent of the business’ total revenue,
The most recent Experience Centre, the brand’s ninth so far, opened in Lajpat Nagar, New Delhi. The 11,397 square foot large store will be followed by two such stores this financial year in Pune and one each in Kolkata and Chandigarh.
Fabindia has also seen its fusion wear product line grow at a fast pace this financial year. The line has grown by 17 percent and, in order to harness this growth, the business will continue to expand its offerings.
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