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Published
Jun 25, 2021
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Fabindia partners with SBI Card to launch contactless card for shopping

Published
Jun 25, 2021

Ethnic fashion retailer Fabindia has partnered with the State Bank of India to launch an exclusive co-branded contactless credit card, ‘Fabindia SBI Card’.
 

Fabindia partners with SBI Card to launch contactless card - FabIndia- Facebook


The card will offer a host of benefits including discounts and gift vouchers to customers shopping at Fabindia retail stores or online.
 
Commenting on the partnership, Rama Mohan Rao Amara, managing director CEO of SBI Card, in a statement said: “We are delighted to have Fabindia as our partners to bring yet another powerful and unique value proposition to our affluent and premium consumer segment. Introduction of the new Fabindia SBI Card further bolsters our premium portfolio, reinforces our commitment to enable our customers to embrace digital payments and contribute to the country's digital economy.”

Viney Singh, managing director at Fabindia, added: “The solutions and incentives that Fabindia and SBI Card together bring to our customers are designed to contribute significant value and result in customer delight.”
 
FabIndia has been launching a range of products to respond to new consumer needs during the lockdown. The brand had recently started retailing detox programmes, cleaning supplies, and face masks. The brand is currently running its online delivery service in areas where ‘non-essential’ deliveries are allowed by local regulations.

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