FabIndia opens new Mumbai store, expands size range and sustainable options
Ethnic wear and lifestyle brand FabIndia opened a new store in Mumbai’s Utopia City in Lower Parel on April 6. The brand has also launched a range of new womenswear size options and sustainable pieces.
As FabIndia continues to expand its brick-and-mortar footprint across India, the brand’s new store houses its full range of men’s and womenswear, children’s wear, homeware, footwear, and accessories, the brand announced on Facebook. The store launched FabIndia’s new collections for spring/summer 2021 including womenswear collection ‘Endless Summer’, which also recently launched online.
The large store features a bright interior, red and yellow tiled floor, and decorative wooden details to reflect its traditional-inspired aesthetics. A dedicated homeware segment is designed to reflect a small room and the store’s exterior was decorated with blooming flowers for the launch.
FabIndia also recently expanded its womenswear sizes to extend up to XXL and XXXL in new collection Endless Summer. The collection also sees the brand increase its focus on sustainable production methods in the creation of its cotton kaftans, dresses, and loose shirts. Designed to be worn as anything from resort wear to work-from-home wear, the collection has a relaxed aesthetic which is kept delicate by the use of FabIndia’s signature floral prints.
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