FabIndia opens largest 'Experience Center' to date in Bengaluru
FabIndia has opened its largest sized ‘Experience Center’ in India to date in Bengaluru’s Hebbal area. The ethnic wear, personal care, homeware, and lifestyle retailer’s new store measures 21,000 square feet and is designed to offer an interactive customer experience.
The new store houses product categories including clothing, accessories, personal care, wellness, lifestyle, and home among others, FabIndia announced in a press release on November 25. The store also features a Fab Interior Design Studio which offers customers design consultations as well as furniture and linen customisation.
“In-store retail is still the dominant retail channel and part of our customer journey,” said FabIndia Limited’s group head of brand, community, and digital Dipali Patwa is a press release. “Our Fab Ambassadors who are available on the shop floor are our key asset to reinventing experiences and attending to our customers in a personalised fashion. Fabindia Experience Centers are more than a destination to shop. It’s for our fab family and community to have a unique experience and gain memorable moments with family and friends weaving in and out of our lifestyle offerings and experiences and ultimately making it a destination to refer to other friends and family and become part of our growing community. Our new and largest experience centre to date in Bengaluru offers just that and more and is laser focused to provide an elevated experience for our community.”
This Experience Center has a strong focus on the home and includes the largest home and lifestyle store format in the country. The designated area in the store measures over 14,000 square feet with 7,000 square feet dedicated to furniture including beds and wardrobes. Other stores segments include a Fabessentials section of FabIndia’s personal care line and an Organic India section for organic food and wellness products.
“Our mission has evolved from logic of transaction to logic of relationship,” said Patwa. “Delivering memorable experiences to our fab family customers in modern ways enhanced by technology, delivered with personalisation and brought to life with our in-store experiences that our customers will want to repeat again and again is our goal.”
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