Fabindia opens experience centre in Andheri
today Oct 31, 2019
Apparel, lifestyle, and accessories brand Fabindia opened a new experience centre in Andheri, West Mumbai, as it continues to expand its interactive retail concept.
The new Fabindia experience centre houses the brand’s full selection of men’s, women’s, and children’s wear, accessories, and homeware items and adds a number of large spaces dedicated to interactive activities. A café, children’s play and learning area, and a garment alteration service are all part of the brand’s move to increase customer footfall in stores through offline-exclusive features.
The brand adds its Andheri experience centre to its growing total of 25 across India. Fabindia aims to open around 10 more experience centres during the current financial year with an investment of approximately Rs 30 crore ($4.3 million).
As well as increasing its total of interactive, large-scale stores, Fabindia is holding a large number of events at its existing experience centres to build a community around the establishments. On November 3, Fabindia will hold a free Impasto Painting workshop at its experience centre in Kolkata.
The brand reported a 25% to 30% increase in sales fuelled by the launches of its new experience centres. The concept is especially focused towards its millennial customers. Fabindia also reported a net profit of Rs 116 crore on revenue of Rs 1,148 crore in the 2019 financial year.
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