FabIndia launches 'White Glove Service' for new online shopping experience

By

Isabelle Crossley

Published
Nov 25, 2020

Ethnic wear retailer FabIndia has launched a ‘White Glove Service’ to ameliorate its online shopping experience for customers, as well as other home-shopping initiatives. 

 
As shoppers continue to stay home during the ongoing pandemic, FabIndia has increased its focus on e-commerce trade to adapt to the new normal. The brand’s White Glove Service has launched at 114 of its brick-and-mortar stores. 
 
Shoppers can scan a code displayed in the store’s window display, which then allows them to browse customised catalogues and look books at their leisure from their own home, FabIndia shared on Facebook. Users of the service are also able to try products out at home before committing to a purchase. 

Other online-offline initiatives FabIndia has recently launched include enabling shoppers to arrange to have new collections showcased at their society premises and a personal shopping service.

Customers can use messaging app WhatsApp to speak with a personal shopper, who will send photos of recommended items and help shoppers choose items which, upon purchase, are them delivered to their houses following safety guidelines.
 
FabIndia also recently launched wedding themed collection ‘Rajwada’, inspired by India’s royal traditions, the brand announced on Facebook.

The brand has also launched a line of Ayurvedic supplements and wellness products to respond to the increased popularity of health-centred goods and natural remedies, a trend spurred on by Covid-19.