FabIndia launches new initiative to celebrate indigo dyeing crafts
Ethnic wear and lifestyle brand FabIndia has launched a new initiative to celebrate and promote India’s indigo dyeing crafts and has launched new clothing line ‘Indigo Diaries by FabIndia’.
FabIndia’s latest launch is designed to offer customers garments which contribute to keeping the traditional and sustainable indigo dyeing process alive, the brand announced on Facebook. The brand’s initiative is named ‘Kala Kapda Karigar’ which translates as ‘Craft, Fabric Artisan’ and its first launch is a collection named Indigo Diaries by FabIndia.
The line of loose separates for men and women celebrates the, “indigenous art of Indigo Dyeing with ancient techniques that have been passed down over the generations,” FabIndia announced on Facebook. Notable pieces in the collection include striped trousers and floral print kaftans for women and smart-casual shirts paired with scarves for men. The line also features homeware including cushion covers, throws, and curtains.
The line retails from FabIndia’s e-commerce store, where it has a dedicated section, as well as in its exclusive brand outlet stores. The brand also published a fashion film to accompany the launch which shows the traditional indigo dyeing process alongside models wearing the finished garments.
FabIndia has been expanding its product categories recently and also stepped into skincare with new launch FabEssentials. The natural personal care line for skin, body, and hair has now launched across FabIndia’s pan-India brick-and-mortar store network as well as on its dedicated e-commerce store.
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