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Published
Jun 1, 2022
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FabIndia launches FabNu brand in Malaysia

Published
Jun 1, 2022

FabIndia has launched its youth-oriented womenswear brand FabNu in the Malaysian market with a dedicated concession at its brick-and-mortar store in Kuala Lumpur’s City Centre. 

Looks from FabNu's latest collection, now available in Malaysia - FabIndia- Facebook


“A millennial mindset-driven brand called FabNu, a beautiful collection of sustainable, playful, and affordable western wear intended for the younger mindset, now in Malaysia,” FabIndia announced on Facebook on May 31. 

FabIndia first launched FabNu in India in August last year. The brand is designed to appeal to a younger customer base and has a more fusion style aesthetic, mixing FabIndia’s signature traditional prints with casual, western style silhouettes. The line features dresses, shorts, lounge wear, separates, and sets with a bright colour palette. 

FabNu’s maiden spring/ summer collection, following its launch collection for autumn/ winter last year, mixes bohemian and street style inspirations to pair peasant blouses with full skirts and baggy trousers with crop tops. The brand shows FabIndia’s increased focus on younger shoppers as, having established a strong consumer base in older generations, FabIndia aims to expand its customer demographic to include millennials and Gen Z shoppers who have increasing disposable income and interest in branded fashion in both India and Malaysia.  

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