FabIndia holds craft workshops at Ranthambhore Festival
Women’s and men’s ethnic wear brand FabIndia held a 'Craft Space' and market at the Ranthambhore Music and Wildlife Festival, as the brand continues to use interactive events to promote its products.
FabIndia took its craft workshops, often hosted in its experience centre stores, to the Ranthambhore Festival last week. The brand offered block printing workshops where visitors could learn how to print a bag, t-shirt, bandana, or handkerchief, as well as pottery workshops, FabIndia announced on Facebook.
The festival ran from December 27 to 29 at Nahargarh Fort in partnership with Jeep. The event also featured photography, folk music, brunches, puppetry, a wildlife art auction, and other interactive activities.
The ethnic wear brand has seen positive customer engagement due to its busy events schedule. The business reported a 25% to 30% sales increase due to its experience centre stores which hold frequent craft workshops for customers. The brand has set aside Rs 100 crore ($15 million) to expand its experience centre concept and plans to end the 2020 financial year with a total of 40 experience centre stores.
FabIndia close to doubled its net profit in the 2019 financial year and reported a total of Rs 116 crore compared to Rs 59 crore in the 2018 financial year.
The business counts 322 stores in 114 Indian cities, as well as 14 international stores. The brand is targeting sales of Rs 1,500 crore in the 2021 financial year.
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