Fabindia expands in NCR region with flagship experience centre in Delhi

By

Maverick Martins

Published
Jan 24, 2019

Ethnic retailer Fabindia as part of its ongoing expansion plan has strengthened its presence in the national capital with the opening of its third experience centre in the national capital Delhi.
 

The new experience centre is located at Lajpat Nagar and is spread across two floors with an area of 11,397 square feet. It will house a FabCafé and an Interior Design Studio, in addition to its signature offering that includes daily wear and occasion wear for women, men and kids, accessories, home and lifestyle products, personal care and more.
 
Commenting on the store opening, Viney Singh, managing director, Fabindia in a statement said, “Our experience centre format offers something for the entire family under one roof. With these centres, the aim is to provide a highly engaging experience that builds a lasting relationship with our customers. We are delighted to be launching our new experience centre and look forward to our customers enjoying their visits here.”

Fabindia is betting big on its experience centre formats for growth in the Indian market and plans to add 40 experience centres by March 2020.

The company will be opening more such stores in the cities of Chandigarh, Kolkata, and Pune in the coming months.