Fabergé ties up with Diacolor to retail in India
The fine jewellery and watch brand Fabergé has partnered with Indian jewellery brand Diacolor to retail its watches through a shop-in-shop format in Diacolor’s Delhi and Mumbai stores.
Fabergé’s entire Swiss-made watch collection will soon be available at select Diacolor stores, The Hindu reported. Diacolor will “launch the entire [Fabergé] collection over the next couple of years, so we start with jewellery watches, followed by jewellery and then the imperial eggs,” Diacolor’s creative director Rishabh Tongya told The Hindu.
Watches that will be available at the shop-in-shops include the women’s Compliquée Peacock in 18 carat white gold set with rubies and diamonds which won the 2015 Grand Prix d’Horlogerie de Genève. Prices for Fabergé watches will start at Rs 750,000 ($10,472).
Fabergé has previously retailed select products in India through select trunk shows in Delhi and Mumbai in 2017. The Diacolor partnership will see the brand open its first permanent retail locations in the country.
The heritage Russian brand Fabergé, relaunched in London UK in 2009, retails a range of fine jewellery and watches inspired by its signature Fabergé eggs. The brand was first founded by Peter Carl Fabergé (Karl Gustavovich Fabergé) in the 19th century and the business is now owned by Gemsfield.
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