Faballey to curate fashion boxes for customers with ‘Fab Fix’

By

Maverick Martins

Published
Jul 9, 2020

Faballey, a home-grown western wear brand from the house of High Street Essentials Pvt Ltd (HSE), has launched 'Fab Fix' - a data-driven product recommendation platform that curates fashion boxes for customers at a discounted price.
 

With Fab Fix, Faballey will give its customers personalized shopping experience and offer a variety of curated fashion boxes consisting of apparel and accessories.
 
Faballey is strengthening its direct-to-consumer (D2C) and plans to break industry norms by modernising the selection process with a true focus on user experience and customer satisfaction, from initial online browse through to delivery.

In order to take this further, Fab Fix has a short online quiz with personality and preference led questions to identify their styles and curate fashion boxes for them. It will also offer discounts to its customers.
 
Commenting on Fab Fix, Tanvi Malik and Shivani Poddar, co-founders of HSE in a joint statement said: “As an online-led rapid fashion brand, Faballey is committed to offer innumerable styles and trends to its customers. However, we also believe in providing a smart, easy and convenient shopping experience to them. Through Fab Fix, we seek to enhance our understanding of user’s personality and utilise this information to make personalized recommendations to our shoppers at a discounted price.”
 
HSE had recently raised Rs 21 crore ($2.8 million) in a fresh round of funding and is betting big on technology to drive its growth amid the Covid-19 disruptions.