FabAlley promotes size inclusivity with FabFitsAll campaign
today May 10, 2019
The fast-fashion clothing brand FabAlley has launched the third instalment of its FabFitsAll campaign alongside its 'Summer in the City' collection as it increases its plus size clothing options and promotes size inclusivity.
The new edition of FabAlley’s FabFitsAll campaign shines the spotlight on size-inclusive fashion by not only offering its new collection in sizes ranging from XS to 4XL. The brand launched the campaign on May 10 along with fashion influencers Spardha Malik, Sakshi Sindwani, Anupriya Roy, and Vishakha Bhaskar.
“The goal of introducing eight sizes is to give its petite and curvy customers the same trends, colours, chic prints and patterns that are available in standard sizes,” read the brand’s press release.
“With the new chapter, the brand seeks to empower women by celebrating the diversity of body shapes and sizes. This campaign focuses on encouraging body confidence by offering a spectrum of sizes while ensuring an excellent fit across all body types. The brand’s objective is to ensure that the garments not only flatter a variety of shapes but also seamlessly transition time, lifestyle and seasons.”
The brand first launched the campaign in September 2018 and has since launched a second edition as well. With the third edition, the brand has expanded its size and design offerings.
FabAlley is owned by High Street Essentials Private Limited which was founded in 2012 by Shivani Poddar and Tanvi Malik as an omni-channel fashion house. The business also owns the fashion brands Indya, an ethnic occasion wear brand, and Curve, a western wear brand catering to plus-sized women.
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