FabAlley opens first store in Bengaluru
High Street Essentials Pvt Ltd has opened a new brick-and-mortar store for its fast-fashion brand FabAlley in Bengaluru’s Phoenix Marketcity, as the brand continues its offline retail expansion this fiscal year.
On October 24, FabAlley made its Bengaluru retail debut at Phoenix Marketcity and joined fashion brands Jack & Jones, John Players, Accesorize, Adidas, Crocs, FabIndia, and Fossil, among others in the mall. The FabAlley store launched with its latest collection for autumn/winter 2019, which features clothing ranging from casual wear to office wear to party wear.
The brand announced that it plans to open between six and eight FabAlley stores during the current financial year, when it opened its first ever brick-and-mortar store for the brand in Chandigarh in August.
Shivani Poddar and Tanvi Malik founded High Street Essentials Pvt Ltd as a women’s fast fashion business. In addition to FabAlley, High Street Essentials also runs the ethnic wear brand Indya and plans to open 12 stores for the brand during the current financial year. The business reported gross sales of Rs 125.5 crore ($18.9 million) in the 2019 financial year.
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