FabAlley to invest Rs 6 crore on offline expansion, add 20 stores for brand Indya

Indian fashion retailer FabAlley has earmarked an investment of Rs 6 crore (approx $1 million) on its offline expansion in India and will be adding 20 stores for its Indo-western label, Indya by the end of this year.
 
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FabAlley recently added two Indya stores at the Ambience Mall, Delhi and Phoenix Market City, Chennai to take the total store count to five.
 
The company had managed to raise Rs 5 crore (approx $0.8 million) in a fresh funding round last month from Trifecta Capital.
 
“Ethnic wear currently occupies a whopping 74 percent of the market share in the women apparel retail market in India with its sales being predominantly routed through offline channels. Through Indya, we have tapped into this market and are confident of the success of the brand. Our target for the next 8-9 months is to launch 20 profitable offline stores for Indya, with a focus on quality, profitability, stellar in-store operations and customer experience,” Tanvi Malik, Co-founder, FabAlley said in a statement.
 
“Our offline strategy is to expand Indya’s presence across the country creating a touch-and-feel experience for the consumer. We plan to invest over 6 crores this financial year on offline expansion. Our estimated offline revenue share will go up to 30 per cent of the company’s total revenue by the end of FY19. Indiscriminate expansion is not on the cards as our offline strategy is focused on being profitable at every door we operate,” added Shivani Poddar, Co-founder, FabAlley.
 
FabAlley was started by two women entrepreneurs Shivani Poddar and Tanvi Malik and currently has a physical presence in India, Sri Lanka, Dubai, and Mauritius. It is also looking to expand online internationally, predominately into the UK market and in the Middle East.
 
The company retails online through their own website and through large online marketplaces, servicing over 2,000 orders a day.

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