FBB’s fashion brand Buffalo completes 40 years, launches ‘Setting You Free’ campaign

By

Maverick Martins

Published
Apr 9, 2019

Fashion Big Bazaar’s fashion brand Buffalo celebrated its 40th anniversary with the launch of a new campaign ‘Setting You Free’.
 

Buffalo launched the campaign with Bollywood actor and Buffalo’s brand ambassador Varun Dhawan. It aims to widen its customer base with the new campaign.
 
Buffalo, which was launched in 1979, was added to the FBB brand portfolio in 2007 and since then has expanded its presence across the country.

Commenting on its 40th anniversary, Rajesh Seth, chief operating officer at FBB, in a statement said, “It’s not every day that we see brands successfully serve for 40 years. We believe that this is just the beginning and are working towards achieving many more milestones.”
 
Varun Dhawan added, “As someone who truly believes in style, I am extremely happy to be associated with a brand like Buffalo which has been creating styles for four decades. Kudos to Buffalo and I look forward to celebrating many more birthdays with this brand.” 
 
FBB has been rapidly expanding its presence across India and planning to add 140 exclusive brand outlets with an investment of Rs 350 crore ($52 million) in the next two years.
 
Currently, FBB has over 60 exclusive brand outlets and also retails through 385 points of sales in Big Bazaar stores.