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Published
Dec 9, 2021
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Evoluzione to host showcase fo By Arya in Chennai

Published
Dec 9, 2021

Multi-brand luxury fashion boutique Evoluzione will hold a launch event for ready-to-wear brand By Arya’s latest collection’s ‘The Feminine Force’ and ‘The Dotted Line’ in Chennai this December. 

A Kali-inspired look by By Arya - By Arya


From December 14 to 15, Evoluzione will bring two collections by By Arya to Chennai with a dedicated in-store exhibition, the business announced in a press release. Each of By Arya’s collections is designed to explore one aspect of Indian culture through the lens of a, “diaspora persona," according to the label. 
 
The Feminine Force is a collection inspired by the enigma of the goddess Kali, the brand announced in a press release. The line’s colour story of Fried Brick, Sweet Sambrani, Kum Kum, and Navu is designed to represent the aura and ferocity and aura of Kali. With oversized silhouettes, panelled cuts, and embroidered details, the collection mixes bold femininity with a hint of streetwear in the form of satin bomber jackets and bandeau tops.  

By Arya’s other collection, The Dotted Line, is designed as a celebration of handloom textiles both culturally and in terms of sustainability, according to the brand. The line features 20 womenswear and menswear looks using  various traditional weaving techniques and mixes geometric silhouettes with craft-style embroidery. 

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