Everlane will use all organic Indian cotton by 2023
Mar 19, 2020
California-based brand Everlane has announced that it will use only certified organic cotton by 2023.
According to the brand, cotton farming uses more toxic pesticides per acre than any other crop worldwide, damaging local groundwater, streams and rivers and endangering local people and wildlife.
Everlane began fighting this impact in 2018, when the brand first tapped the Madhya Pradesh region of India to source ethical cotton. Now, the brand will up its use of the region's cotton, which is certified organic by the Global Organic Textile Standard (GOTS), with a goal of using only certified organic cotton by 2023.
The new commitment will begin on March 24 with organic cotton t-shirts--an homage to the brand's debut t-shirt launched in 2011.
Known for its ethical brand promise -- including its 'radical transparency' policy regarding the pricing and sourcing of its products -- Everlane's previous environmental efforts have included a 2018 pledge to eliminate all virgin plastic from its supply chain by 2021, and the launch of an eco-friendly footwear line in 2019, among other projects.
Currently, Everlane's brick-and-mortar stores are closed until at least March 28 in response to the COVID-19 outbreak.
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