Evenflow Brands acquires fitness brands Vifitkit, Yogarise

By

Maverick Martins

Published
Jan 18, 2022

Evenflow Brands, a marketplace aggregator of third-party sellers on e-commerce platforms, has strengthened its brand portfolio with the acquisition of Vifitkit and Yogarise.

With the acquisition, Evenflow Brands aims to expand its reach and sales in the Indian market. 
 
Commenting on the acquisition, Utsav Agarwal, co-founder and CEO at EvenFlow in a statement said, “We are looking to triple the growth for each of these brands in the next six months. We took our time to build our playbooks and formulate our expansion plans. At present, all four brands are Amazon only but we are in the process of onboarding them on other marketplaces including Flipkart, Meesho and Jiomart."

Pulkit Chhabra, Evenflow’s co-founder and vice-president acquisitions added "We are extremely cautious with the number of brands we acquire, the idea is to solve all operational bottlenecks and give each brand enough focus on its branding, launching new selection, formulating platform-level strategies independently, for it to thrive.”

The company had earlier acquired Xtrim, a sports and fitness accessories brand, baby-care brand BabyPro, and Rusabl, an online brand in the daily sustainables category.
 
Founded in 2021 by former Uber executives Agarwal and Pulkit Chhabra, the e-commerce roll-up has been on a buying spree and acquired seven brands over the past three months.