Evenflow acquires sports and fitness brand Xtrim

By

Maverick Martins

Published
Nov 12, 2021

​Evenflow Brands Tech Pvt Ltd, an aggregator of third-party sellers on e-commerce platforms, has acquired Chennai-based sports and fitness brand Xtrim.
 

With the acquisition of Xtrim, Evenflow aims to create an affordable home-grown brand and make deep inroads in the lucrative sports and fitness market.
 
Evenflow has earlier acquired baby brand Babypro and online sustainable products seller Rusabl.

Commenting on the acquisition, Utsav Agarwal, co-founder and CEO of Evenflow in a statement said: “Xtrim is a fabulous addition to our portfolio. We have the vision of building this into a top sports and fitness accessories brand on e-commerce. Evenflow expects Xtrim to record 20x growth over the next three to four years.”
 
Xtrim’s founders, Asghar Ali and Sathish Kumar, in a joint statement said: “The idea behind the brand Xtrim is to offer world-class fitness products that are essentially ‘Made in India’. During our discussions with Evenflow, we found a lot of synergies like our strength in manufacturing coupled with Evenflow’s expertise in the e-commerce space and expect to leverage those.”
 
Founded in 2016, Xtrim is a digital-first brand selling sports, fitness, and outdoor accessories.