Eva names Rashmika Mandanna as brand ambassador
Women’s deodorant brand Eva from TTK Healthcare Ltd has named actor Rashmika Mandanna, as their brand ambassador.
The brand has launched its all-new brand film featuring Mandanna with a tagline, ‘With Eva, Special Happens’.
Eva is confident that the partnership with the Mandanna who has a strong fan base across the country will help it increase its market share in the women’s deodorant segment.
Commenting on her association with Eva, Rashmika Mandanna in a statement said, “Partnering with Eva, a brand that so perfectly represents young Indian girls and their unique and one-of-a-kind personalities as they come of age, is a very fulfilling experience. I look forward to telling their story and helping girls find that little dose of confidence they need in key moments, with a single spray of Eva.”
Vishal Vyas, head of marketing at Eva added, “Our primary mission has always been to prioritize our brand in a way to extend positivity and elevate one’s confidence through Eva’s usability. Partnering with Rashmika Mandanna, a candidly positive person has been a pleasure. We are grateful to have her on board as the brand ambassador of Eva and we believe special happens for the brand with this special partnership.”
Launched in 1998, Eva claims to be India’s first women’s deodorant brand. It sells through retail outlets, pharmacies, and leading e-commerce platforms.
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