European brand ‘Best For’ enters Indian market

By

Maverick Martins

Published
Sep 2, 2019

European brand ‘Best For’ has entered the Asian market with the launch of its first store in the city of Mumbai. The store is located at Borivali.
 

The brand has entered the Indian market through collaboration with Ashish Raval of 1 Marche as its master franchiser for India. It is banking on quality and affordability for success in the Indian market.
 
The Greece-based brand also plans to enter the Middle East with stores in Lebanon and Saudi Arabia in the coming months.

‘Best For' plans to open 100 stores over the next three years and has set target revenue of Rs 300 crore ($41.8 million) by 2022. It also plans to launch its e-commerce platform to cater to a wider audience across India.
 
Commenting on the partnership, Raval in a statement said, “Best For focuses on consumer products with extremely high-quality products and affordable pricing. We will be launching exclusive European cosmetics and skincare products. We have plans to launch offline stores as well as online e-commerce store to reach tier 3, 4 cities. We will be offering high-profit margins and strong supply chain management for our franchise owners for rapid and steady growth.”
 
George Leventis, global CEO for Best For, added, “Best For has been a very successful business opportunity for franchise holders as the market is slowing down and this is a business model that can give high returns on investments. The aim is to expand the brand in India by opening 100 stores in the next three years and revenue of Rs 900 crore.”