Ethnix opens new stores in Pune, Vizianagaram, Ahmedabad
Ethnix has opened new stores in Pune, Vizianagaram, and Ahmedabad with its latest collection of occasion wear. The launches are part of Raymond’s menswear brand’s continued brick-and-mortar expansion across India.
Ethnix’s new store in Pune has opened at the city’s Avaanti Residences on Tilak Road, the brand announced on Facebook. “Now you can walk into our Ethnix by Raymond store in Pune and make it the one stop shop for you and your loved ones,” wrote Ethnix. “Kurtas, sherwanis, bandhgalas, Indo-western jackets, we'll have you covered.”
In Vizianagaram, Ethnix has opened its first store in the city at Krishnaraj Puram. The brand’s new Ahmedabad store opened at Nexus Ahmedabad One On the second floor of the mall.
Along with launching new stores, the brand also launched its latest festive collection titled ‘The Wedding Collection’. Featuring light pastel hues and opulent embellishments, the collection offers a fresh yet refined take on traditional Indian men’s dressing for the upcoming wedding season.
Ethnix is owned by garment giant Raymond and is positioned in the mid-segment of the market. Along with its brick-and-mortar stores, swiftly expanding across India, the brand also retails through its dedicated e-commerce store on the ‘MyRaymond’ store and on multi-brand e-commerce platforms including Flipkart fashion arm Myntra and Amazon India.
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