Ethnix by Raymond expands retail presence with store in Delhi

By

Maverick Martins

Published
Jun 28, 2022

Ethnix by Raymond has strengthened its retail presence with the opening of its largest flagship store at Ajmal Khan Road, Karol Bagh in the national capital Delhi.

The store is spread across an area of 5,300 sq ft and houses the latest collection from the brand that includes a wide range of ethnic wear like kurtas, sherwanis, bundis, and bandhgalas.

The brand plans to further strengthen its presence by opening around 150 stores across the country during the current financial year.

Commenting on the expansion, Preeti Chopra, national head business development retail at Raymond Limited in a statement said, “Ethnix by Raymond is not a new category as we forayed in 2018, we opened around 40-45 new outlets. But the pandemic hit the world globally and we took a cautious pause. But this year, our target is to open 150 stores by the end of March 2023. We are targeting a cluster approach by opening stores at Chandigarh, Ludhiana so that the customers can relate to the brand and the store eventually.”

“Karol Bagh is one of the markets that’s close to all of us. Raymond as a brand is the metaphor of shaadi (wedding) and celebration. Ethnix by Raymond will cater to the demands of the customers with unique and elegant designs at an affordable price range,” she added.

Ethnix is Raymond’s youth-centred traditional wear brand that caters to customers aged 25 to 35.