Ethnic wear brand Raisin showcases at the India Fashion Forum

By

Maverick Martins

Published
Apr 1, 2019

Ethnic and fusion wear brand Raisin owned by Parvati Fabrics Limited launched its new fusion wear collection with an exclusive launch at the recently concluded India Fashion Forum in Mumbai.
 

Raisin is hoping that its participation in the India Fashion Forum will help it connect with consumers and widen its customer base in the country to boost the sales of the brand.
 
Commenting on its association with IFF, Vishal Pacheriwal, co-founder of Raisin in a statement said, “The main objective of the brand is to help connect the consumer directly and India Fashion Forum is a great platform for us for young brands like Raisin.

“Today, even though the latest fashion is easily accessible to consumers online, we wanted to give consumers a chance where they can physically view trends online and then make an informed purchase decision. Raisin wants to reach a larger audience through its SIS retail model,” he added.
 
Raisin was launched in August 2018 and is present at 100 SIS stories in India and online houses like Myntra, Jabong, Amazon, Flipkart, Ajio along with the e-commerce website.
 
The brand currently generates revenue of Rs 4 crore and targeting Rs 30 crore ($4.2 million) for the financial year 2019-20.