Published
Apr 17, 2023
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Ethnic wear brand Shobitam names Vidya Balan as brand ambassador

Published
Apr 17, 2023

Direct-to-consumer ethnic wear brand Shobitam has named actor Vidya Balan as its brand ambassador.


Ethnic wear brand Shobitam names Vidya Balan as brand ambassador - Shobitam


With this association, the brand aims to make deeper inroads in the country’s ethnic wear market and expects the popularity of the actor to boost sales.

Commenting on her association with the brand, Vidya Balan in a statement said, “I have been forever in awe of the rich tradition of Indian handlooms, and I am glad to associate with a brand that shares the same passion. As a brand ambassador, I am pleased to support the vision of Shobitam to work closely with our talented weavers to deliver unique creations with silk mark certified quality to customers globally.”

Aparna Thyagarajan, co-founder of Shobitam added, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion.”

Shobitam, which means ‘grace’ in Sanskrit, retails in India and international markets with customers in the US, UK, UAE, Singapore, and Australia, among other territories.

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