Ethnic brand Libas starts offline expansion with stores in New Delhi
Online ethnic wear brand Libas has entered the offline market with the opening of two new stores in the national capital New Delhi.
The new stores are located at Rajouri Garden main market and V3S Mall of Nirman Vihar, spread across 2400 square feet and 500 square feet, respectively.
Libas plans to further strengthen its retail presence by opening up new stores across the country in the coming months.
Commenting on the launch, Sidhant Keshwani, managing director in a statement said: “We are very excited to have launched our physical stores in the key areas of Delhi and are aiming to launch many more in the coming months.
“Along with having a strong online presence, we still believe in traditional brick and mortar. It will strengthen our presence, helping us in being accessible to a wider customer segment thus providing us with the opportunity to deliver our beautiful collections that embody Libas’ philosophy,” he added.
As part of its marketing strategy, the brand has also unveiled its rebranded logo and identity. Libas has a strong presence in the women’s ethnic wear market in north India and sells through its website with delivery across India.
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