Etchcraft Emporium to open store in Gurugram

By

Isabelle Crossley

Published
Apr 4, 2023

Engraving-based accessories brand Etchcraft Emporium plans to open multiple offline stores in major Indian cities by 2030. This month, the brand will open a new store in Gurugram’s DLF Cyberpark.

Etchcraft Emporium has acquired a 250 square foot area within the DLF Cyberpark mall where it will open its first store in the city, the brand announced in a press release on April 3. The bootstrapped startup retails watches, jewellery, and other personalised accessories.
 
“Considering over 30% of our online customer base is in Delhi, so strengthening our offline experience store in Delhi was the obvious choice,” said Etchcraft Emporium’s founder Raghav Bansal in a press release. “In the previous fiscal year, our Civil Lines, New Delhi store has witnessed 60% growth year-over-year. Post witnessing a progression with our online business, we forayed into the offline market and opened two stores in New Delhi at Kamala Nagar and DLF Mall of India, Noida, and are looking at a growth rate of 80% to 90% for the financial year 2022-23.”

Etchcraft Emporium launched as an online-only direct-to-customer brand in 2019 and has delivered over 1.5 lakh products to date. Describing itself as India’s first brand to do instant customisation and engraving in 15 minutes, Etchcraft Emporium’s current portfolio exceeds 100 products.